If you are a website owner with an internet presence, you must have heard of Google Adsense. However, if there is a slightest chance that you are not 100% sure of its concept and usefulness, this article will put an end to all your doubts!
What is Google Adsense? Google Adsense refers to the free program offered by Google that enables web publishers to earn revenue from their online existence simply by displaying Google ads on those pages of their website which are rich in content. Since the Adsense program is free to join, almost all website publishers, irrespective of their size and location can sign-up for an Adsense account and start placing targetted ads on the content pages of their websites. What happens next? Publishers start earning through relevant ad clicks or impressions. And the best part – revenues earned at the end of each month ($100 and above) is dispatched to the publisher through cheque payment!
How Does Adsense Work? The concept behind Google Adsense is simple and direct, aimed at creating a win-win situation for all parties concerned. This includes both the website publishers interested in earning revenue through their good quality websites and advertisers looking to propagate their products and services.
Publishers: Once a website publisher signs-up for a Google Adsense account, he / she gains access to Google’s vast network of advertisers who are interested in advertising their products and services on related, quality websites.
Based on the subject matter of your content pages, Google automatically displays ads on your website which either match the interests of your website visitors or in some way are related to the information your website currently offers. Hence, the moment you login to your Adsense account, generate Google ads and place the resulting code on your web pages, that’s when Google starts displaying relevant and targetted ads on your website.
Revenue Generation through Adsense Each time your website visitor clicks on one of the ads and visits the advertiser’s website or online resource, you earn! In other words, by implementing Google Adsense on your website/s, you not only earn from genuine click and page impressions; you also enhance the look of your website and offer greater value / resources to your online visitors.
Remember, Google’s technology is extremely smart and can easily track fraudulent clicks. Hence, don’t try to create such a situation under which you get blacklisted by Google.
Ad Customisation: You can customise ads to suit the look and feel of your website. Right from ad size to background color, link and text color etc, all elements of an ad can be tailor-made for a specific site or blog.
Site / Web Search: Under the Google Adsense program, publishers like you can even implement Google web and site search to provide search functionality to your visitors. By placing ads on the search result pages, you can further earn revenue.
Performance Tracking: Through the use of Channels, publishers can track the performance of different ad units, URL’s and even ad placements throughout their website and tweak the ads to improve performances.
If you haven’t already, create your free Adsense account and start earning revenue from your online presence.
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